How we think, in six concepts.

Convincing traders and families to send, pay and save from their phone.

Plan

Market-place demonstrations, video tutorials in Soussou, Pular and Maninka, radio spots, billboards and an ambassador network.

We measure

Accounts opened, active transactions, traders equipped

Helping customers understand prepaid meters, planned works and energy-saving habits.

Plan

Radio and TV campaign, posters and leaflets in branches, SMS alerts, trained spokespeople and neighbourhood relays.

We measure

Message understanding, calls to customer service, bills paid

Informing local residents, reassuring partners and showing the progress of a large-scale project.

Plan

Drone-filmed site film, printed hoardings, progress reports, press visits and a groundbreaking ceremony.

We measure

Press coverage, local acceptance, visibility with funders

Bringing in new donors and keeping those who have already given.

Plan

Mobile drives in universities and companies, filmed testimonies, local creators, community radio and press.

We measure

New donors, regular donors, units collected

Explaining contracts seen as complex in simple terms, and making people want to protect themselves.

Plan

Brand platform, clear brochures, online simulator, radio spots and presence at trade shows.

We measure

Quote requests, policies sold, awareness

Getting a new range noticed in stores and online in eight weeks, before the holidays.

Plan

Teasing with content creators, product shoot, printed packaging, pop-up store and social advertising.

We measure

Awareness, in-store sales, online traffic